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Super savings on cupboard essentials at Nisa

Posted on September 19, 2019

Nisa retailers are being given a helping hand to continue driving sales with a raft of great deals for customers in the Everyday Value promotional event.

The event, which is running until Tuesday 8th October, highlights a selection of staples for shoppers looking to ‘top-up’ their cupboards alongside an array of indulgent treats.

The event will be supported by a bespoke themed marketing campaign including themed POS to help create in-store theatre and increase impulse purchases.

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Products being offered at competitive prices include a range of “half price or less” lines such as Nescafe Azera Americano (60g for £1.87), Scott’s So Easy Original Porridge Oats (12x30g for £1), Branston Baked Beans (4x410g for £1.49), Napolina Chopped or Peeled Plum Tomatoes (4x400g for £2) and McCain Home Chips Chunky Cut 1kg (£1.74).

For those with a sweet tooth, a range of tasty treats for “half price or less” includes; a variety of M&M pouches in Peanut, Crispy and Salted Caramel (£1.14 each), McVities Milk Chocolate Digestives twin pack (£1.89) and a selection of Oreo flavours including Peanut Butter, Strawberry Cheesecake and Birthday Party (54p each).

Head of Marketing at Nisa, Philippe Rondepierre said: “Research shows that as many as 1 in 10 shoppers start their Christmas shopping as early as July1, so when it comes to food shopping in the run up to the festive period, the purse strings naturally get tighter - especially after any costly summer getaways with the family. 

“Offering our retailers these competitive promotions on everyday items will help to increase both footfall and basket spend as well as saving shoppers an expensive mid-week trip to the supermarket.”

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