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What a catch! Nisa launches first own label fresh fish range

Posted on September 12, 2017

Nisa is launching its first range of own label fresh fish this month as part of its Heritage range, to help its retailers to make the most of the healthy eating and ‘meal for tonight’ sales opportunities.

The range comprises four delicious new lines including Salmon Fillets, Salmon Fillets with Sweet Chilli, Scottish Smoked Salmon and Kiln Roast Salmon Flakes.

The new salmon lines, available in stores now, are the latest addition to Nisa’s award-winning Heritage own label range which encompasses over 850 SKUs, offering a range of products to suit every taste and budget.

Nisa trading controller Ben Purvis commented: “We are delighted to launch our first ever Heritage fresh fish lines which we hope will deliver an uplift in sales and basket spend for our members whilst providing consumers with a versatile, simple and nutritious meal solution from their local convenience store.

“These Heritage salmon products are sourced from specially selected farms to ensure traceability and provenance and have been cured using premium ingredients and maturation processes, ensuring a real quality product and taste.”

Tracey Redfearn, Heritage brand manager, added: “We are really pleased to launch these new lines as salmon is a staple ingredient that can be used in so many delicious meals, whether as part of a tasty breakfast, healthy lunch or main evening meal.”

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