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Sip your way through summer with Nisa’s Gin Festival

Posted on July 31, 2019

Nisa is helping retailers to make the most of the sunny weather and warm summer evenings with a Gin Festival promotion to drive footfall and sales. The event, which has previously proven popular with retailers and shoppers alike, will run in stores from the 7th to the 27th August and will support Nisa partners in generating additional sales with competitive pricing and offers on a wide range of favourite gins and mixers. The promotion will be supported with themed marketing materials and POS including shelf talkers, hanging signs, posters and gondola ends to help retailers create in-store theatre and draw attention to the category.

With demand for the refreshing spirit continuing to soar, Nisa retailers can now snap up some newly available Co-op lines including the Irresistible Premium London Dry Gin 70cl at £16 and the Co-op London Dry Gin 70cl at £12.

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Other customer favourites on promotion during the festival include Beefeater London Gin 70cl at £14, Hendrick’s Gin 70cl at £26, Sipsmith London Lemon Drizzle Gin 50cl and Orange & Cacao Gin 50cl at £22. Nisa’s Wholesale Category Controller for spirits, Natalie Lenehan, said: “The Gin Festival has become one of our most popular calendar staples, receiving excellent feedback from both customers and retailers. More and more shoppers are drinking gin at home than ever before, and many are venturing out of their comfort zones and dabbling in adventurous new flavours, such as the Sipsmith’s Lemon Drizzle Gin.  

“Research tells us that 43% of spirits shoppers decide on the exact product to buy once they are in store. The POS for this event will really help retailers to highlight their range and in turn increase basket spend.”

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