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Return of the Nisa Wine Festival

Posted on April 18, 2019

With warmer weather and lighter evenings imminent, Nisa are helping to support their retailers by launching an in-store Wine Festival to drive footfall and sales with excellent deals across a wide range of wines.

The promotion, which will run from Monday 15th April until Sunday 5th May, has become a staple in Nisa’s events calendar and will feature an extensive range of red, white and rosé wine as well as prosecco for the fizz lovers.

The Wine Festival is being supported by a bespoke marketing campaign which includes themed POS in stores and posts on Nisa’s consumer-facing social media channels which will focus on pairing the wines to relevant occasions. For example, which one to sip alongside a roast beef dinner and which one to purchase to impress the in-laws.

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Included in the promotion during the Wine Festival are the Echo Falls Fruit Fusion 75cl wines including the new Rose & Gin Fusion and best seller Summer Berries at £4 each, Barefoot 75cl at £5.50, the I Heart Prosecco 75cl & Oyster Bay Sauvignon Blanc at £7.50 and Co-op’s Lime Tree Shiraz and Chardonnay on a 2 for £10 deal (excluding Scotland) alongside many more.

Danielle Sylvester, Nisa’s Wholesale Category Controller, commented: “Research shows that over a third of shoppers decide to purchase wine whilst in-store. By offering our retailers this theatrical Wine Festival event, we hope it will drive increased basket spend.

“The British public love getting in from work, putting up their feet and pouring themselves a glass of their favourite tipple. As Summer is rapidly approaching, providing our retailers with these deals ensures we’re supporting them in increasing footfall, profitability and helping to meet a predicted rise in consumer demand.”

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