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Refurbishment results in rocketing sales

Posted on December 03, 2019

Sales at a newly refurbished Nisa store in Staffordshire have rocketed in the first week of opening.

Keith’s Nisa Local in Brown Edge near Stoke, which opened less than a fortnight ago, was fitted out with the latest Evolution store format and fascia as exhibited at Nisa’s annual trade show in Stoneleigh earlier this year.

The store officially launched on November 21st with a community and in the first seven days of trading sales exceeded £50,000 – more than double the number hit in the weeks before the refit was carried out.

Martin Corban, managing director of Amacor Capital who bought the long-established 6,000 sq. ft. store last year, said he was thrilled by the response from local people who are clearly delighted by the new and improved village store.


“We knew we would see an uplift in sales once we had done the re-fit, but this has exceeded our expectations. The store really appeals to the local community and they are coming in and spending more money, doing reasonable sized shops rather than just a few items in a basket. 

“It really is a total transformation when you compare what was there before and what we have replaced it with and people living in the village are choosing to shop here.”

The store closed for three weeks to allow the refurbishment to take place resulting in a bright and airy new space with an improved range along with new food to go options, a butchery counter, pizza counter, a delicatessen and a Post Office counter.

Darren May, Nisa’s head of format and development said: “The Brown Edge store looks absolutely fantastic and I am so pleased the local community has embraced the changes. More importantly, the sales figures speak for themselves and demonstrate how investing in a store can reap real rewards for retailers.” 

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