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Nisa’s Bank Holiday Deals return

Posted on April 15, 2019

Nisa is bringing back its popular Bank Holiday Deals trade event to help shoppers stock up on treats and drinks to enjoy over the bank holiday weekends this Spring. With access to great deals aplenty, Nisa retailers will also have a fantastic opportunity to enhance their profit margins and footfall with a range of competitive offers.

Previous retailer-facing bank holiday events have typically generated in excess of £1million in sales. This year’s Bank Holiday Deals promotion will once again enable Nisa retailers to provide their customers with market-leading offers over the Easter and May Bank Holiday periods on a vast range of branded products.

The promotion will be supported with themed POS to help retailers to create in-store theatre and highlight the great deals on offer, whilst also featuring on Nisa’s consumer-facing website and social media channels.


Offers will be available in participating stores from today and include fantastic deals on popular lines including Peroni Nastro Azzuro 620ml, Tyskie 500ml and Lech 500ml, all on 2 for £4 (excluding Scotland). Other lines on promotion include Pimm’s 70cl, Pringles 200g, Coca-Cola 1.5 ltr and Jacobs Cracker Crisps, giving retailers the chance to offer great, footfall-driving prices to their customers.

Regan Howard, Nisa’s campaign and media partnerships manager, commented: “Previous Bank Holiday events we’ve held have received fantastic feedback from our retailers and been successful in driving incremental sales. 
“Our insights suggest that customers embrace the first and last bank holidays of the year the most meaning this is an important promotional opportunity. The Easter period holds a particularly fantastic opportunity for increased footfall with two bank holidays falling two weeks apart.  We are confident that this event will once again support our retailers, providing them with competitive offers in the hope that it helps to drive sales and profitability over this key trading period.”

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