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Nisa retailers help families to fill the freezer for a fiver

Posted on January 10, 2020

As the festive season comes to an end for another year and shoppers are already feeling the January pinch, Nisa partners are doing their bit to help them make ends meet and still be able to eat delicious family meals with the latest fantastic Big Deal.

With food for tonight now being one of the key shopper missions in convenience stores, the freezer family feast combination is expected to be popular and assist in driving customers into store during the cold, dark January evenings.

The deal comprises four Birds Eye favourites; 2 x Crispy Chicken fillets (170g), 4 x Chicken Burgers (200g), 8 x Fish Fingers in crispy batter (224g) and Alphabites (456g), as well as Co-op garden peas 400g and 4 x Rowntrees Fruit Pastilles lollies, all for just £5.

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David Lunn, wholesale category controller for frozen at Nisa, said: “Research shows that 71% of shoppers often use frozen products as a solution to fit in with their busy lifestyles1, and as more and more shoppers go to their local convenience store for their meal for tonight, we expect Nisa partners to enjoy additional footfall over the coming weeks while this great deal is available.

“As Nisa promotional periods are aligned with those of the Co-op, exciting new deals are being made available to Nisa partners and we’re proud to be kicking off 2020 with this fantastic £5 freezer filler!”

Customised point of sale material has been issued to Nisa partners to draw attention to the “Big Deal” in store, and it is also being advertised on Nisa’s consumer facing website and social media channels.

The promotion is in stores until Tuesday 21st January.

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