Nisa kicks off Summer of Football campaign

Nisa is supporting retailers with a ‘Summer of Football’ marketing campaign this summer to help them to make the most of the sales opportunity presented by the World Cup and various other major football events.   

The campaign will run from 7th May - 15th July and will support retailers in capitalising on the predicted increase in spend that the World Cup will generate, particularly on products such as alcoholic and soft drinks, sharing snacks, confectionery and convenient food solutions.

To create in-store theatre and maximise potential sales during this key period in the sporting calendar, Nisa is providing retailers with a comprehensive marketing package, including themed point of sale, gondola end kits and a wide range of great deals to help them to remain competitive over this key trading period.

The campaign will be supported by Nisa’s consumer leaflet and social media, in addition to a dedicated Summer of Football microsite aimed at getting consumers more involved with the campaign with an interactive game, downloadable game time wall chart, summer themed recipes and special offers. The football-themed game will also offer the chance to win one of 31 ‘big match bundles’, with one winner selected every match day. 

Philippe Rondepierre, Head of Marketing at Nisa, commented: “Arranging a big night in with family or friends to watch televised sporting events like the World Cup is becoming increasingly popular, which creates a significant opportunity for retailers to provide inspiration for evening treats and offer everything their customers need for an enjoyable evening.

“Convenience stores are ideally placed to cater for any last minute plans and we hope our Summer of Football campaign will engage and inspire consumers whilst helping our members to drive footfall and basket spend with a competitive offer during this key period.”