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Nisa helps retailers to spice things up with Curry Week promotion

Posted on October 09, 2019

Nisa retailers are spicing up their sales this month thanks to Nisa’s Curry Week promotion.

To support Nisa partners in driving additional sales during National Curry Week, which runs from 7th – 13th October, Nisa ran a dedicated promotion offering great deals to retailers to encourage them to stock up on some key Indian meal essentials.

With research showing that almost 40% of shoppers head to their local convenience store for meal inspiration and purchase on impulse, the deals will help Nisa partners to cater for those on the hunt for quick and tasty meal fixes with some great offers.

The promotion featured all the key ingredients needed for customers to recreate their favourite Indian dishes at home, including Co-op chicken fillets, Sharwoods and Patak’s cooking sauces, Heritage and Co-op ready meals and staple meal accompaniments such as pappadums and naan breads.

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In addition, Nisa’s consumer-facing social media channels will be encouraging customers to cook their favourite meals from scratch, with a host of curry recipes to tantalise the taste buds. 

Nisa’s head of marketing, Philippe Rondepierre, said: “Curry remains one of the nation’s favourite dishes and we hope that our Curry Week promotion will support Nisa partners in making the most of the sales opportunity this presents.

“By offering some fantastic deals on key Indian meal staples we hope the deals will enable our retailers to provide some delicious and easy evening meal solutions for their customers.”

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