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Nisa enjoys strong recruitment with 242 new store sign-ups

Posted on June 25, 2020

  • 242 new stores signed up in first five months of the year, including forecourt retailer Ascona Group 
  •  Builds on record 2019 recruitment figures, marking a 40% like-for-like leap in store number recruitment
  • Latest Kantar figures show further increase in convenience market share to 69.3%

Nisa Retail Limited, the delivered wholesale and convenience retail specialist, reports further strong recruitment numbers with 242 stores already onboarded in the five months to May. This follows a robust year post acquisition by The Co-op Group in May 2018 and places Nisa £2.4m ahead of its recruitment budget YTD. 
The 242 recruitment wins include 37 sites secured with growing forecourt retailer Ascona Group. These new wins follow a record 2019 for Nisa with over 500 stores enlisted, marking a 40% like-for-like leap in store number recruitment.  
As demand soared and consumers began to shop more locally following the outbreak of COVID-19, Nisa worked around the clock to ensure partners were best placed to serve their local communities. Demand for ambient, fresh and frozen surged and has continued to remain exceptionally high. Nisa continues to support its partners with advice on social distancing, provision of PPE and ensuring continuation of stock deliveries.
The new recruitment wins come amid a changing retail landscape, as Convenience stores become an increasingly important outlet for shoppers during the lockdown. The latest Kantar figures released today show symbols and independents taking more of the grocery market share- growing to 69.3% in the 12 weeks to 14 Jun 2020.* Data from research company Statista shows the market share had remained relatively unchanged over the past five years, whereas now more than two thirds of consumers have used local stores and services during lockdown- according to a survey by Deloitte Digital- highlighting the significant impact COVID-19 has had on consumer shopping habits.  
Ken Towle, CEO of Nisa Retail Limited, said: 
“lt has been an incredibly busy start to the calendar year and I remain extremely proud of the way Nisa partners have gone above and beyond to support their local communities during these difficult times. The additional 242 recruitment wins build on the positive momentum set in 2019 and are testament to the strength of Nisa’s retail and wholesale offering. I am pleased to welcome our new partners, who will receive industry leading support, competitive prices and have access to the award-winning Co-op own brand. 
“As we move into H2, we will continue to support our partners, ensuring they are able to operate profitably and remain well equipped to serve their communities.”

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