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Nisa creates ‘paw’some deals with Pet Event

Posted on July 11, 2019

Nisa retailers will be helping shoppers stock up on pet supplies thanks to some ‘paw’some deals on a selection of tasty food and treats during the Pet Event.

The ‘paw’fect promotion, which starts today and will run until 6th August, is supported with themed marketing materials and POS including shelf talkers, hanging signs, posters and gondola ends to help retailers create in-store theatre and draw attention to the category.

For just £1, shoppers will be able to offer their furry family members a variety of bagged treats including Felix Crisipes Beef & Chicken 45g, Dreamies Cheese 60g, Go Cat Crunchy & Tender Beef 325g and Dentalife Cat Dental Salmon Treats 60g.

The nations four legged friends can also enjoy a range of dry food, including the Bakers Small Dog Food Beef & Vegetables 1.1kg and Go Cat Turkey & Vegetable 825g at just £2 a box and a variety of 12pk Felix food pouches on 2 for £6.


Nisa wholesale category controller Phil Hancock, said: “The average pet care shopper visits their local convenience store 20 times a month and typically spends around £11.19, making them very valuable customers.

“The pet food category is a key need for our shoppers and convenience is delivering growth in this area.

“Whilst pet food is an all year-round necessity for owners, a lot of shoppers stock up on good deals when they see them. In fact, according to research1, 47% of pet food shoppers buy on promotion, so providing our retailers with exciting and good value deals will help increase basket spend.”

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