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Let the good times beGIN with i heart Spirits

Posted on November 07, 2019

Nisa retailers are ahead of the competition this month, with the exciting launch of the new i heart Spirits that are being made exclusively available to Nisa retailers just in time for the busy Christmas period. 

i heart Spirits, currently comprising i heart Gin and i heart Pink Gin, will be exclusively available in participating Nisa stores from the 2nd December, with full launch activity towards the end of January ready for Valentine’s Day.

With phenomenal growth since the concept was developed in 2010, i heart Wines is now the 10th largest wine brand in the UK.

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According to i heart, the spirits category has now become as complex and crowded as wine once was, making it the perfect moment to introduce i heart Spirits. 

Nisa’s wholesale category controller for spirits, Scott Parker, said of the launch: “Nisa’s gin sales have increased by almost a third versus the previous 12 month period, and this exclusive gin is a real bonus for our partners – especially due to the popularity and success of the i heart brand we’ve seen in the past within Nisa stores. 

“As we approach Christmas, people are beginning to store away gifts and stock up their cupboards, so we think this GINcredible exclusive will increase footfall and basket spend significantly for our retailers.”

Dani McDonald, Brand Manager for i heart adds, “We are thrilled to be entering a new category with a product that has real stand out. Simplistic, stylish and absolutely delicious!”

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