Posted on 10th September 2018

Join the Fiesta and make it Mexican

Shoppers returning from favourite holiday destination Mexico are in for a treat this month at Nisa thanks to a special promotional event on favourite foods from the South American country.

As tourists flock back to the UK from their holidays, Nisa is helping their retailers to capitalise on consumers’ demand for tasty, authentic, foreign meals on their return home by offering competitive deals on a range of Mexican cooking ingredients and drinks.

Chinese and Italian events have already taken place across the summer months and it’s hoped the Mexican promotion will be as well received by shoppers.

Included in the promotion during the Make it Mexican event are various lines from Old El Paso including Fajita and Nacho kits (£2 each), Super Soft Tortillas (pack of 8 for £1.25), Crunchy Taco Shells (pack of 12 for £1.25) and a variety of cooking sauces in jars and toppings in squeezy bottles (£1.25 each). Also included are Tilda steamed rice pouches (£1 for 250g) as well as some deals on essential fresh vegetables needed to cook up a Mexican feast.

Nisa trading controller Ian Redhead said: “We know a huge 95 per cent of UK households buy into the world foods category and the Old El Paso brand has 13 per cent of the total market within world foods so we’re confident this event will be popular with our retailers and their customers.

“Ready to heat and microwaveable rice accounts for 68 per cent of sales within the impulse world foods category and so the lines we have included in the promotion should be a hit and help to increase sales for Nisa partners.”

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