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Fit for a King on Father’s Day

Posted on June 05, 2019

Nisa is supporting retailers this month with ‘Fit for a King’ marketing activity to help them to make the most of sales opportunities in the run up to Father’s Day on Sunday 16th June.   

The campaign will be running in stores as well as online and will assist Nisa retailers in capitalising on the occasion, with gifting and Father’s Day breakfast being the key focus this year.

Nisa partners have been supplied with themed point of sale and gondola end kits deals to help create in-store theatre and maximise potential sales during this key calendar event, in addition to a range of great deals to ensure they remain competitive over the period.

The campaign is supported by a feature in Nisa’s consumer leaflet and social media platforms.

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Offers included in the promotion are Maynards Bassetts Wine Gums, Liquorice Allsorts, Jelly Babies and Mix Ups cartons at £2, Celebrations, Roses, Heroes, Maltesers and Thorntons at £3 and unmissable deals on a wide selection of wines, spirits, beers, ales and ciders including a gift boxed Jameson Irish whiskey at just £18.

Breakfast treats also feature in the event with Co-op favourites including Irresistible sausages and dry cured bacon, eggs, beans, hash browns and mushrooms to ensure Nisa retailers can provide everything shoppers might need to spoil their dad this Father’s Day.

Philippe Rondepierre, head of marketing at Nisa, said: “More than half of shoppers are celebrating Father’s Day and with favourite gifts for the event including beer, wine, spirits and chocolates, Nisa partners are in a great position to cater for their needs.

“This year our retailers also have access to the excellent Co-op own-label chilled range, which provides further opportunities to drive sales, by satisfying the needs of those looking to prepare a Father’s Day Breakfast fit for a king.”

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