Field team flourishing to step up support to retailers

Nisa has expanded its expert retail team by more than 40 per cent in order to offer increased support to its independent retailers.

Eight additional retail development managers have been recruited into the business since the start of the year, to work directly with Nisa partners and help them to grow their businesses while ensuring they are getting the most out of their relationship with Nisa.

Retail development managers act as the interface between Nisa head office and Nisa partners; working closely with key areas of the business including IT, logistics and operational teams to resolve issues and queries.

Through regular scheduled visits to Nisa partners across the country, RDMs work to maximise retention and drive loyalty and sales by building positive relationships and helping retailers to realise their potential and any opportunities for growth.

Nisa retail director Nigel Gray, said: “Nisa has recruited a really talented group of operators from across the convenience sector to build on its already strong field team which will allow for a much closer relationship to be built with its retailers. 

“Since Nisa was acquired by the Co-op in May last year, it has focused on combining the best of both organisations to offer something new and exciting to independent retailers and commercial wholesalers across the UK - stability, the benefits of scale and a market leading own brand and fresh offer – all of which give Nisa retailers a real competitive advantage. 

“Through the recruitment of this additional resource, Nisa can support retailers to grow their businesses in a more targeted and individual way by informing, involving, educating and embedding the key commercial priorities that the Nisa Co-op relationship has been developing and strengthening.

“This is creating a truly compelling proposition and with the increased level of business support now available, Nisa can play an even more significant role in helping its retailers innovate, evolve and grow in what is an extremely competitive sector.”