« Back

‘Essentials kits’ to support the vulnerable

Posted on April 01, 2020

An independent Nisa retailer is demonstrating increasingly innovative ways of reaching out to support his local community as shoppers try to stay safe and remain indoors during the corona virus crisis.

In Musselburgh, award-winning convenience store Pinkie Farm has launched new ‘essentials kits’ aimed to help the most vulnerable people in the community and those who are self-isolating.

The kits, costing £25, comprise a range of key items including milk, eggs, bacon, a steak pie, various fruit and vegetables, a multi pack of crisps and a few sweet treats.

Shoppers are required to make their order via email with deliveries then made by store staff, free of charge.


Dan Brown, managing director explained: “The contents of the kits are aimed at feeding two to three people and are compiled of the products we have been asked for regularly over the last week or so.

“Initially the kits can’t be altered or added to, as this will significantly decrease the number of people we’ll be able to help with the resource we have. We will however be looking to expand our capabilities over the coming weeks to allow customers to order products more freely.”

Launched on Monday via social media, the first 100 packs were ordered within 24 hours and those who have already received them have been very positive in their feedback.

Dan said: “The key focus was to ensure that those who really needed the help were getting it. We knew a lot of vulnerable people were unable to source any groceries at all and they are the people we are prioritising.”

Nisa retail development manager Matthew Howie said: “Dan continues to come up with solutions to help those living in his community and he deserves a huge amount of praise for what he and his team are doing, on a daily basis, during this very difficult time.”

Join Our Growing Nisa Family

New partners are signing up every day. If you want to hear more about what makes Nisa so great, don’t just take our word for it, read the stories of members already reaping the rewards.

Join Our Growing Nisa FamilyView our case studies
 A Store To Suit You

All the support you could ask for, but all the flexibility you want. Make your store work best for you and your customers. We will be there every step of the way and if you want to tap into our expertise, we can work alongside you to get the results you aspire to.

store diagram

Learn more about store options
Store Diagram
Our Brand Ranges
Heritage Pantry

Bringing the trust and enjoyment back to your essential grocery range


Food we love, that you can trust, at great prices

Heritage Gourmet

Restaurant quality brought to your home

Learn more about our Heritage food range