Enhancing frozen sales

Nisa retailers are being given a helping hand to drive sales and increase the value of their frozen space instore with the launch of the frozen range enhancement this month.

Since becoming part of the Co-op group, Nisa partners have been given access to more than 2,000 Co-op own label products, across all categories.

And this month the remainder of the Co-op frozen category, both branded and own label, has been made available to Nisa partners.

The launch of the frozen range enhancement is supported by a 100+ page brochure, which has been sent out to partners, enabling them to browse the range as well as pick up useful hints for increasing sales in their stores.

Tracey Redfearn, Nisa’s brand manager, said: “Own brand sales are driving growth in several frozen categories including fish, meat free, vegetables, ready meals and pies. 

“There are more than 70 new Co-op own label products featured in the brochure and the range has some prime examples of exciting innovation within frozen to meet changing trends within the market such as Co-op Good as Gold lower calorie ice cream, Co-op Incredible meat free burger and the Co-op Free From range.”

A dedicated POS kit has been issued to help retailers highlight to their customers that there is a new range in store as well as create disruption at the freezer doors and encourage shoppers to try the products.

Tracey added: “The additional frozen products complete the full own-brand catalogue for the category, bringing increased breadth and range into frozen subcategories that are experiencing increased shopper demand.

“The recommended ranges and merchandising advice featured within the brochure will help our partners to maximise the frozen category and drive sales in an area that is currently under trading as compared with the market total.”