« Back

Early start for Easter gifting

Posted on January 23, 2019

Nisa is starting early for the Easter season to help independent retailers maximise sales for the seasonal event.

In a bid to capture as much custom as possible during Easter 2019, key confectionery lines have been made available to Nisa partners from January to help drive sales as soon as possible. 

According to industry research, retailers who started Easter early last year, saw a growth of almost 11 per cent* in the fast start period with a million units of Easter chocolate sold every day in the early trading period. (*Figures from Mondelez)

And with shoppers particularly enjoying Easter products which are not available all year round, Nisa is supplying a variety of chocolate eggs and Easter themed confectionery at competitive pricing from January through to April.

A selection of small Easter eggs is now available in Nisa stores on a three for £3 deal comprising Mars Malteaser Mini Bunny, Cadbury Dairy Milk, M&M’s and Nestle Milkybar.


Small bags of Cadbury mini crème eggs, Oreo eggs and Daim eggs are being offered to shoppers at £1 each and individual Kinder eggs are on at 2 for £1.

Additional Easter lines will be made available in the coming promotional periods as Easter approaches.

Head of Marketing at Nisa, Philippe Rondepierre, said: “More and more shoppers are buying into Easter and, after Christmas, it is the second most important event in the retail calendar. 

“Those retailers who set out their stalls early are likely to get the highest return as trade builds up towards the Easter weekend.   

“Our Easter activity has started with the early season and as we progress through February and March, we will be adding in more lines at competitive prices, to help drive footfall for Nisa partners.”

Join Our Growing Nisa Family

New partners are signing up every day. If you want to hear more about what makes Nisa so great, don’t just take our word for it, read the stories of members already reaping the rewards.

Join Our Growing Nisa FamilyView our case studies
 A Store To Suit You

All the support you could ask for, but all the flexibility you want. Make your store work best for you and your customers. We will be there every step of the way and if you want to tap into our expertise, we can work alongside you to get the results you aspire to.

store diagram

Learn more about store options
Store Diagram
Our Brand Ranges
Heritage Pantry

Bringing the trust and enjoyment back to your essential grocery range


Food we love, that you can trust, at great prices

Heritage Gourmet

Restaurant quality brought to your home

Learn more about our Heritage food range