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Don’t miss out on sizzling sausage sales

Posted on October 11, 2017

Did you know 85% of British households buy sausages 12 times per year on average?

With UK Sausage Week happening 30th October - 5th November 2017, and bonfire night celebrations sparkling on the very last day, there really is no better time to get your bangers out.

Our new Heritage Gourmet sausage range is the ideal opportunity to optimise sales, prompting customers to get their key midweek meals sorted as 61% of sausages are eaten as part of an evening meal in the home; compared to 24% at breakfast and just 14% at lunch.

34% of Brits eat meat four times each week, with pork being the UK’s third-favourite type of meat, so we know that sausages are likely to be a popular hit amongst consumers.

New additions to our Heritage Gourmet sausage range launched earlier in the year saw sales rocket over the summer, and we expect to see sales continue to rise as we enter the winter months. The range includes classic pork (the nation’s favourite), pork and apple, pork and caramelised onion, pork chipolatas, Cumberland and Lincolnshire sausages - plenty of choice for keen customers.

Nisa Retail’s research also shows 76% of Brits like to know where their meat comes from, and customers can be rest assured that our Heritage Gourmet sausages are sourced from the UK.

If you’re not a sausage fanatic, Heritage pies are also perfect for a cosy bonfire night in. With 92% of Brits saying a pie makes for a perfect family meal, make sure your customers know about the Heritage range.

Show us your super sausage displays by tweeting @NisaRetail!

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