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Christmas really is just around the corner

Posted on December 06, 2018

The festive season is well underway and Nisa is supporting independent retailers right through the important trading period leading up to Christmas with the Just Around the Corner campaign.

With Nisa stores literally being just around the corner for many shoppers, tied in with the fact Christmas itself is just around the corner in terms of time, the campaign aims to remind people they can get more than they might expect for Christmas, in their local store.

It focuses on the shopper missions that prevail around Christmas time and where Nisa retailers can play a key role, locally. 

There is a raft of great deals on everything from fresh fruit and vegetables in the Festive Five (Heritage Brussel sprouts, carrots, large onions, white potatoes and parsnips for 59p) through to great gifting ideas for the Secret Santa with everything under a tenner.

And Nisa retailers can help drive seasonal sales through great promotional price offers on top label spirits including Gordon’s pink gin (70cl for £12), Smirnoff vodka (1l for £16) as well as wines including I heart Prosecco (75cl for £5.99) and lagers such as Carlsberg (12pk x 440ml for £8).

Cosying up for Christmas Eve, Starting the Festivities with some Fizz, Party Pleasers, Sweet Treats and Wonderful Wines are just some of the occasions retailers are being encouraged to focus on to generate sales.

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And for the first time this year, Nisa retailers are also able to stock Co-op lines for Christmas with almost 800 lines now available.

As part of the Countdown campaign, Nisa partners are also being encouraged to follow a checklist of tasks to ensure their festive trading is as successful as possible.

From monitoring stock closely and reviewing their Christmas set up daily, ordering change for tills and reviewing staffing schedules as well as suggestions for instore activities to boost the festive mood – Nisa is offering guidance on all areas.

Head of marketing Philippe Rondepierre said: “This time of year is critical to our retailers and it’s our job to make sure they have as much support as possible to help them to drive sales in their stores.

“That means getting as many of the best offers out to them as we can, ensuring every area of the festive spending is covered, as well as offering the practical support such as the lists of actions to take in the run up to the big day and beyond.”

Offers are available in stores now until 30th December allowing retailers to capture shoppers planning for the entire Christmas period.

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